Lattafa
An oriental-woody fragrance full of intensity. Spicy top notes meet intoxicating oud and sensual patchouli, rounded off with musk for depth and longevity. Perfect for making a grand entrance, presented in a luxurious, mysterious bottle.
The revolution of Oriental perfumery has arrived. We have selected the five essential Arabic men's fragrances for 2026: from exclusive niche collaborations to patented scent molecules, discover which creations will truly make an impact this year.
The wave of Arabic perfumery has swept through Switzerland: an explosive mix of millenary heritage, extreme longevity, and competitive pricing.
It is no longer just a passing trend, but an olfactory revolution certified by market data and thousands of global reviews on Fragrantica. In this article, we analyze the meteoric rise of international brands like Lattafa, Afnan, and French Avenue, revealing how they manage to offer niche-quality fragrances with performances that often outperform classic commercial luxury brands.
Aromatix x French Avenue: an intense fragrance collection featuring bold unisex perfumes. Long-lasting, with strong projection, and offering excellent value for lovers of expressive scents.
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